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A B2B healthcare payments company working to make care more affordable and accessible for millions of Americans
A B2B healthcare payments company working to make care more affordable and accessible for millions of Americans
Services
Branding, Web Design, Webflow, Product Design , Illustrations
Industries
Automobile Technology
Challenge
To create the design system that translates the brand’s messages: employees should feel protected and encouraged to actually use the healthcare benefits that their companies provide.
Our Approach
Run a competitor analysis and healthcare industry research
Designed an identity that translates the core idea of the brand
Created a design system that is applied to diverse brand items, from a physical card to a mobile app
Designed a descriptive and friendly website
Designed mobile app interface with healthcare BNPL features, including virtual card management and payment schedule
